1. Choose everyday words
It is true that English has a vast and varied vocabulary. However, we
mostly communicate using only a fraction of those words. A mere 3,000 are enough
to make up 75 percent of all communication. They are all standard, everyday
words such as tall, eat, forget, and good. Those are the words that people are
most used to. So, if you use them rather than more flowery words, your writing
will be easier for people to read and process.
2 Avoid clichés and buzzwords
Clichés are phrases and words which are used so often and so vaguely that
they lose their original impact. For example, ‘at the end of the day’, ‘mass
exodus’, ‘in any way, shape, or form’.Buzzwords are words or phrases, often
items of jargon, that are fashionable in certain contexts, and as a result tend
to be overused and sound meaningless. For example, what does ‘a holistic
approach’ really mean?
陈词滥调是那些经常被使用的词汇和短语，以至于他们失去了原有的影响。例如，‘at the end of the day’, ‘mass exodus’,
‘in any way, shape, or form’。流行语是在某些语境下流行的短语或者术语，这些词往往被过度使用，听起来毫无意义。例如，‘a
Clichés and buzzwords can irritate readers and either distract them from
your message or make them question its validity.
3 Choose appropriate formal, neutral, and words
English is very rich in synonyms. But very often synonyms do not mean
exactly the same thing. They are used in distinct styles of writing; some are
more formal; some are slangy.
For example, dozens of words express the idea ‘to steal’, but they are all
different. Just to examine three of them: purloin is definitely formal, while
steal is ‘neutral’, that is to say it is neither formal nor informal. But nick
is definitely informal: you would be surprised to find it in a newspaper report
of a crime!
In straightforward informative writing, it is helpful to use only neutral
4 There are many Englishes
English is a world language with several national varieties, such as
Canadian English and Australian English. The two varieties which are most often
contrasted are American and British. Apart from the well-known differences in
spelling between them, for instance color / colour, center / centre, there are
also differences in the use of words, some of which are not obvious.
/ colour和center / centre，还有一些不明显的差异，即单词的使用也有一些差异。
To make sure that a particular meaning applies outside your own variety of
English, it is advisable to check in a dictionary. Also, make sure your
spellchecker is set to your variety of English.
5 Use inclusive vocabulary
It is important to respect groups in society such as people with
disabilities, older people, ethnic minorities, and so forth. One way of doing
this is to choose appropriate, non-stereotyping words. In particular, the words
you use should be gender-inclusive and not suggest a masculine bias. There are
several ways of doing this. For example, when referring to professions it is
nowadays standard to avoid words that refer only to one sex, such as actress
(use actor) or policeman (use police officer).
6 Enrich your vocabulary
By widening your vocabulary you will have more words to choose from, which
means you are more likely to know a word that most precisely conveys your
message. Reading is an excellent way to learn new words. However, before you use
them, be sure to check the meanings of any words that are new to you in a